Press

We don’t just promise. We deliver. What trade media and partners write about Adlocaite, in order.

Coverage

MEEDIA, September 2026

Programmatic advertising in the age of AI

Frank Puscher’s dossier looks at how AI is changing media buying. Adlocaite appears as the example of an out-of-home player reorganising buying because there are better approaches than programmatic.

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OOH!-Magazin, September 2026

One industry, three routes: I/O, programmatic and agentic

Helmut van Rinsum’s analysis sets the booking routes of out-of-home side by side. Adlocaite is the third route: a fully AI-based booking system that makes targeting better, processes faster and campaigns cheaper. With Cologne Zoo as the case in point.

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MEEDIA, September 2026

Weischer switches zoo campaign automatically when it rains

Weischer.OOH uses Adlocaite for the first time, for Cologne Zoo. Of 418 public video screens in Cologne, only those with a family and leisure environment remain. When it rains, the creative switches automatically to “a day out despite the rain”. Context that moves with the weather.

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invidis, May 2026

Adlocaite: AWK opens booking through AI platform

awk Aussenwerbung makes its digital inventory bookable through Adlocaite and calls it a third sales route alongside I/O and programmatic. For advertisers it means a publisher’s screens played out by context.

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idooh, May 2026

awk AUSSENWERBUNG opens booking through Adlocaite

The Institute for Digital Out of Home reports on the connection: awk is the first German media owner to offer its digital inventory through Adlocaite. According to Adlocaite’s internal case studies, wastage falls by 21.4 percent on average.

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MEEDIA, May 2026

Cross-channel attribution: the search for the true advertising effect

An overview of attribution across channels. Adlocaite is named as an example of AI-based approaches that make large volumes of data manageable.

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MEEDIA, May 2026

“It can be done better than programmatic advertising”

Frank Puscher talks to Michael Zacharski about context instead of categories, a quality factor per screen and fees of 15 instead of around 30 percent.

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Partner voices

Announcements by our partners. Not press, but first-hand evidence.