Adlocaite
The first AI-driven DOOH platform.
What is
Adlocaite?
Adlocaite is an AI-based platform for digital out-of-home (DOOH): advertising on digital screens in public space, played out by context instead of by category.
Advertisers and agencies describe the context in which their ad should work. Adlocaite reads live signals such as weather, traffic, time of day and mood, finds the matching screens of the connected publishers and runs the campaign. Planning, booking, playout, reporting and billing happen in one system. Built and operated by Adlocaite GmbH in Munich.
- What
- AI-based platform for DOOH campaigns
- For whom
- Advertisers, agencies and publishers
- How
- Context from live signals, one chain from booking to screen
- Cost
- 15% technical fees instead of the usual 30%, 0% on subscription
Better playout
Context is
a spectrum.
Programmatic buying sorts with boxes: age, time of day, weather. In or out. But the world does not fit into boxes. It is complex, and that is no disadvantage, you just have to be able to tame it. We read context as a spectrum: the delayed train, the mood in the city, the weather as it feels right now. So we also see what lies between and outside the boxes.
Train delayedPublic sentimentPerceived weather changeAfter-work moodMatch dayTraffic jam on the ring roadPaydayRain in Cologne
Age30 to 49
Time5 to 8 pm
Weathersunny
Placecity centre
WeekdayMon to Fri
Audiencecommuters
Boxes: in or outSpectrum: everything in between
AdContext demand
ScreenContext supply
Match
Better playout
Context demand
meets
context supply.
Every ad has its context demand: the surroundings it should work in. Every screen has its context supply: the surroundings it provides right now. Both change constantly, on every screen, every minute. No rulebook can keep up with that. That is why AI does the matching: it reads both sides, weighs what matters right now, and plays out where demand and supply coincide.
one control loop
Faster playout
One chain,
one system,
30 seconds.
From advertiser and agency to the playout system on the screen, the whole chain runs in one tool. With AI, planning takes 30 seconds from start to finished plan. No handovers between systems, no waiting: one control loop in which every step stays visible.
Cheaper playout
15 instead of 30.
On subscription 0.
A typical production chain charges 30% technical fees. With us it is 15%: 11% platform and 4% payment provider. On a subscription the platform fee disappears entirely, so the tech fee is 0%. Only when billing runs through Adlocaite is 4% for the payment provider added.
Billing
Typical30%
Adlocaite15%
Adlocaite on subscription4%tech fee 0%
Technical fees per campaign, including 4% payment provider when billing runs through Adlocaite.
For everyone
who runs
campaigns.
Advertisers
Your budget lands where the context fits, not where a screen happens to be free.
Get in touch
Agencies
One brief, one tool, one report. More campaigns per head, less coordination between systems.
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Publishers
Your screens get ads that suit them. More demand, less manual work.
Get in touch
